Strategic Move to an AI-supported application for Public Safety Travel App in London

about paysafe

Due to our Non Disclosure Agreement we cannot mention the name of the app, although we can make a recap of what made out collaboration with this amazing team, a formidable success, leading them to raise £30 millions in funding during their Seed Round.

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SOX compliance in Settlement process automation


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For functional release of OBT, RTS and OGS

The Challenge

Before collaborating with our team, the Public Safety Travel app faced significant challenges in providing a safe and reliable transportation solution for users in London. These challenges included:

  • Limited User Engagement: The app struggled to engage users effectively due to an outdated interface and a lack of innovative features. This resulted in low user retention rates and hindered the app’s growth potential.
  • Inadequate Safety Measures: Despite being a public safety travel app, the client faced difficulties in implementing robust safety measures to ensure the security of their users. This raised concerns among potential investors and hindered the app’s ability to attract funding.
  • Scalability Issues: With aspirations to expand their services and reach a wider audience, the client encountered scalability issues with their existing infrastructure. Their systems were unable to handle the anticipated increase in user traffic and demand for their services.

What did
Nexada do

Despite confidentiality constraints, our collaboration with the Public Safety Travel app resulted in the development of several innovative solutions that significantly enhanced their operations and positioned them for success:

  • User-Centric Redesign: We conducted a comprehensive redesign of the app’s interface, focusing on improving user experience and engagement. The new design featured intuitive navigation, visually appealing graphics, and personalized recommendations, resulting in increased user satisfaction and retention.
  • Advanced Safety Features: Our team implemented advanced safety features within the app, including real-time incident reporting, emergency contact integration, and geolocation tracking. These features enhanced the overall safety and security of users, instilling confidence in both users and investors.
  • Scalable Infrastructure: Recognizing the client’s need for scalability, we developed a robust and scalable infrastructure capable of handling large volumes of user traffic and data. This ensured seamless performance even during peak usage times and positioned the app for future growth and expansion.
  • Data Analytics Integration: We integrated advanced data analytics capabilities into the app, allowing the client to gain valuable insights into user behavior, preferences, and trends. This data-driven approach enabled the client to make informed decisions, optimize their services, and tailor their offerings to meet the needs of their target audience.

The Results

The technology that we used to support them


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